This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content. Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic.
Anticipating these differences in search behavior and accounting for them while writing your content using a good mix of keyword phrases could produce positive results. Google Ads provides a handy Keyword Planner that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report.
Consider creating a new, useful service that no other site offers. You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things. It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends.
Breaking your content up into logical chunks or divisions helps users find the content they want faster. New content will not only keep your existing visitor base coming back, but also bring in new visitors. Learn more about duplicate content. Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results.
A site with a good reputation is trustworthy. Cultivate a reputation for expertise and trustworthiness in a specific area. Provide information about who publishes your site, provides the content, and its goals. If you have a shopping or other financial transaction website, make sure you have clear and satisfying customer service information to help users resolve issues.
If you have a news sites, provide clear information about who is responsible for the content. Using appropriate technologies is also important. If a shopping checkout page doesn't have a secure connection, users cannot trust the site. Expertise and authoritativeness of a site increases its quality.
Be sure that content on your site is created or edited by people with expertise in the topic. For example, providing expert or experienced sources can help users understand articles' expertise. Representing well-established consensus in pages on scientific topics is a good practice if such consensus exists.
Make sure content is factually accurate, clearly written, and comprehensive. So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish. We expect advertisements to be visible. However, don't let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages pages displayed before or after the content you are expecting that make it difficult to use the website.
Learn more about this topic. Link text is the visible text inside a link. This text tells users and Google something about the page you're linking to.
Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about. With appropriate anchor text, users and search engines can easily understand what the linked pages contain. Make it easy for users to distinguish between regular text and the anchor text of your links.
Your content becomes less useful if users miss the links or accidentally click them. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.
You can confer some of your site's reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards.
Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog.
You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link.
This would be a good time to use nofollow. Another example when the nofollow attribute can come handy are widget links. If you are using a third party's widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget.
Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a website owner may not control. If removing such unwanted links from the widget is not possible, you can always disable them with nofollow.
If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet. You can find more details about robots meta tags in our documentation. To tell Google not to follow or pass your page's reputation to the pages linked, set the value of the rel attribute of a link to nofollow or ugc. When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for.
Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc.
If you're willing to vouch for links added by third parties for example, if a commenter is trusted on your site , then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. Semantic HTML markup helps crawlers find and process images. Provide a descriptive filename and alt attribute description for images.
The alt attribute allows you to specify alternative text for the image if it cannot be displayed for some reason. Why use this attribute?
If a user is viewing your site using assistive technologies, such as a screen reader, the contents of the alt attribute provide information about the picture. Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link.
However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Images to better understand your images.
Like many of the other parts of the page targeted for optimization, filenames and alt text are best when they're short, but descriptive. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. An Image sitemap can provide Googlebot with more information about the images found on your site. This increases the likelihood that your images can be found in Google Images results.
The structure of this file is similar to the XML sitemap file for your web pages. It's also a good idea to have the extension of your filename match with the file type.
The world is mobile today. Most people are searching on Google using a mobile device. The desktop version of a site might be difficult to view and use on a mobile device. As a result, having a mobile ready site is critical to your online presence. In fact, starting in late , Google has begun experiments to primarily use the mobile version of a site's content for ranking, parsing structured data, and generating snippets.
There are multiple ways of making your website mobile ready and Google supports different implementation methods :. After you have created a mobile-ready site, you can use Google's Mobile-Friendly Test to check if pages on your site meet the criteria for being labeled mobile-friendly on Google Search result pages.
You can also check out the Search Console Mobile Usability report to fix mobile usability issues affecting your site. If your site serves lots of static content like blog posts or product landing pages across multiple pages, consider implementing it using AMP Accelerated Mobile Pages.
It's a special flavor of HTML that ensures your site stays fast and user friendly, and can be further accelerated by various platforms, including Google Search.
Regardless of which configuration you choose to set up your mobile site, take note of these key points:. While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content.
Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site. A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other website owners who follow your site or RSS feed could pick the story up as well.
Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc.
You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. If you run a local business, clainming your Business Profile will help you reach customers on Google Maps and Google Search. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Chances are, there are a number of sites that cover topic areas similar to yours.
Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Major search engines, including Google, provide tools for website owners to analyze their performance in their search engine.
For Google, that tool is Search Console. Search Console provides two important categories of information: Can Google find my content? How am I performing in Google Search results? Using Search Console won't help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results.
Microsoft's Bing Webmaster Tools also offers tools for website owners. If you've improved the crawling and indexing of your site using Google Search Console or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this.
You can use these to:. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents such as additional keywords that searchers might use to find your site.
You can find information about updates to Google Search, new Search Console features, and much more. Google Search Central Help Forum Post questions about your site's issues and find tips to create high quality sites from the product forum for website owners. There are many experienced contributors in the forum, including Product Experts and occasionally Googlers. Google Search Central Twitter Follow us for news and resources to help you make a great site.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. For details, see the Google Developers Site Policies. Documentation Not much time? Beginner SEO Get started.
Establish your business details with Google. Advanced SEO Get started. Documentation updates. Go to Search Console. Getting started Are you on Google? If your site isn't in Google Although Google crawls billions of pages, it's inevitable that some sites will be missed.
When our crawlers miss a site, it's frequently for one of the following reasons: The site isn't well connected from other sites on the web You've just launched a new site and Google hasn't had time to crawl it yet The design of the site makes it difficult for Google to crawl its content effectively Google received an error when trying to crawl your site Your policy blocks Google from crawling the site How do I get my site on Google?
Here are a few basic questions to ask yourself about your website when you get started. Is my website showing up on Google? Do I serve high-quality content to users? Is my local business showing up on Google?
Is my content fast and easy to access on all devices? Is my website secure? Help Google find your content The first step to getting your site on Google is to be sure that Google can find it. Tell Google which pages you don't want crawled For non-sensitive information, block unwanted crawling by using robots.
Avoid: Letting your internal search result pages be crawled by Google. Let's say you run an ecommerce store that sells a wide range of running shoes. The subject of the page is clearly the shoes, but how do you know what to call them, exactly? You can do some keyword research with tools like the Google Keyword Planner to figure it out. That'll show you the approximate popularity of different phrases like "running shoes," "athletic shoes," and "jogging shoes.
After you have the keyword you want, consider the different variations of that subject that you carry. In this case, you could carry men's running shoes, women's running shoes, long distance running shoes, brand name running shoes, discount running shoes, and more. A Partner Businesses Trust Their focus on ROI and their innate ability to communicate this information in a way that I understand has been the missing link with other digital marketing firms that I have used in the past.
It's also possible that you could have all of those items on one big page that lists products. In that case, "running shoes" would fit best fit for everything, while you can include links to more specific pages later. Finally, it's important that you organize those varieties on your site in a way that makes sense to search engines and users. That means offering additional information for every sub-type of a keyword that you want to target.
So from your "running shoes" page, users should be able to click to a page that talks about "women's running shoes" only. They should also be able to click to a page about "discount running shoes" and "brand name running shoes" just as easily. Those pages should contain more specific information to reinforce that keyword.
The more specific you can be, the better your chances will be of having those pages show up for even more specific keywords. If that keyword has variations, create other pages to cover those variations in greater detail to offer the best possible information to your users. Be as specific as you can, and include variations of a keyword only if they make sense naturally.
Don't try to cram one page full of keywords that apply to one general subject. With that kind of specificity, you can be sure that you'll best serve the wants and needs of your users — especially through Google. It also gives you the chance to show Google and site visitors how much you know about topics related to your industry. That makes you an authority among your competitors, which further drives potential customers to your business. Users may be seeking one of three types of responses when they begin a search.
An informational response answers a request for information. A commercial intent represents a more defined search for a specific product or service. This section of the code includes the title, the meta description tag and the meta keywords tag.
Inserting one or more of your keywords in all three of these tags could help you achieve the aims of boosting your content. Obtaining a high ranking from Google, however, also requires you to focus on the quality and relevancy of your content.
Using hidden keywords which do not appear on the web page is not considered good practice. There are two other sections of the HTML that can make use of keyword placement. This is limited to a display of about only characters, which includes spaces, so the use of text and one or more keywords here deserve careful consideration.
That depends on how you plan on implementing your campaign. Your SEO campaign can rely on pay-per-click marketing, organic search results or a combination of the two. If your campaign will be based on pay-per-click ads, you can use as many keywords as you wish. The factors that can play a significant role on the choice and number of keywords are your budget and your target market.
Using as many keywords as possible, however, is not the best way to attract potential customers through organic search results. Search engine algorithms determine the results obtained through unpaid organic keyword responses. These results have more to do with how naturally your keywords fit into your content and how relevant they are. Focus on conversions; your most hoped-for result in SEO marketing is turning visitors into customers.
Your keywords should instead be chosen by how well they represent your product or service, your target market and those qualities that set you apart from your competitors. The quality of content on your page and its relevancy to your target market can help your conversion rate and ranking more than your keyword density.
Image SEO. How many keywords should a website have for SEO? Types of keywords in SEO. Table of Contents. What Are Keywords? Importance of Keywords. Related Articles.
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